Hank Willis Thomas is a conceptual artist living and working in New York City. His work focuses on themes related to perspective identity, commodity, media, and popular culture. He often incorporates recognizable icons into his work, many from well-known advertising and branding campaigns. On advertising, in an interview with Time, Thomas said, “Part of advertising’s success is based on its ability to reinforce generalizations developed around race, gender and ethnicity which are generally false, but [these generalizations] can sometimes be entertaining, sometimes true, and sometimes horrifying.”